4 BENEFITS OF LOCALIZING YOUR CONTENT WITH THAI TRANSLATION


 

Thailand is a compelling destination for many worldwide corporations seeking global success since it is South East Asia's second-largest economy, with well-enforced rules and a stable economic growth rate. The list of benefits of doing business in Thailand is endless.

Here are the top five reasons why you should enter the Thai market and localize your content into Thai.

The Gateway to Asia is the Thai market.

Right in the center of ASEAN, where many rising markets are, is Thailand, which is situated in a key location. With high-value Thai translation services, foreign enterprises and investors can easily gain access to a market of over 640 million consumers in China, India, and ASEAN countries by establishing an office in Thailand. Thailand is regarded as Asia's entry point.

Rapidly Expanding Economy

Thailand's economy is one of the fastest expanding in Asia. It is also ASEAN's second-largest economy (just after Indonesia). After Indonesia, Thailand has the second-largest economy in ASEAN. The Thai market has three ideal characteristics: a domestic consumer market, consistent growth, and robust exports.

A skilled workforce pool

With a population of over 66 million people, approximately 71% of whom are of working age, Thailand has a large cost-effective workforce for economic development. A increasing percentage of Thai workers are well-educated and have advanced skills and certificates, making them more efficient.

Big language and culture barriers

Thailand has a "Very low proficiency" level in English. That means that if your company primarily utilizes English on its website or in business documents, you may not reach as many Thai customers as you planned. Furthermore, while upper mid-level managers may be fluent in English, the remainder of the firm may only speak Thai, making it difficult for your company to interact freely.

Wrapping Up

The greatest challenge for every organization is to serve a worldwide audience in different languages. You must ensure that your branding and messaging are consistent across all markets. As a result, many multinational organizations seek professional translation assistance.

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